10 Global communication trends in Public Relations
1. Shift
to Mobile and Beyond - #mobile
The biggest trend with the greatest immediate impact on communication is the shift to mobile. Global mobile traffic currently represents 17.4% of all internet traffic and is rapidly increasing.
The biggest trend with the greatest immediate impact on communication is the shift to mobile. Global mobile traffic currently represents 17.4% of all internet traffic and is rapidly increasing.
2. Personalisation
or the "Youniverse" - #personalisation
This idea of creating your own "Youniverse" is a perfect example of tapping into our emotional desire to be seen as unique personalities
This idea of creating your own "Youniverse" is a perfect example of tapping into our emotional desire to be seen as unique personalities
3. Social
Media Impact on Communication - #socmedimpact
Public relations professionals need to keep pace with this fast-evolving environment. The challenge is dealing every day with two huge data explosions: the expanding universe of ‘digital influencers’ and the massive volume of social media conversations and real-time mentions that concern your brand, industry and competition.
Public relations professionals need to keep pace with this fast-evolving environment. The challenge is dealing every day with two huge data explosions: the expanding universe of ‘digital influencers’ and the massive volume of social media conversations and real-time mentions that concern your brand, industry and competition.
4. Brand
Journalism - #brandjournalism
Social media broke the traditional media model in one fundamental way: media organizations are no longer gatekeepers of information & audiences.
Social media broke the traditional media model in one fundamental way: media organizations are no longer gatekeepers of information & audiences.
5. Crisis
in the "Always On" Era - #prcrisis
Since the advent of "always on" social media, companies have to guard their reputations even more vigilantly.
Since the advent of "always on" social media, companies have to guard their reputations even more vigilantly.
6. Transparency
is King - #transparency
In our hyper-connected world, the trend is increasingly towards hyper-transparent communication.
In our hyper-connected world, the trend is increasingly towards hyper-transparent communication.
7. Evidence-Based
- #evidence
A major trend in public relations is that of measurement from the outset and throughout a campaign to measure impact and effectiveness.
A major trend in public relations is that of measurement from the outset and throughout a campaign to measure impact and effectiveness.
8. Image
is All - #image
Studies have shown that people remember only 20% of what they read (are you still with me?) and that 83% of learning occurs visually.
Studies have shown that people remember only 20% of what they read (are you still with me?) and that 83% of learning occurs visually.
9. Power
of Communicating Purpose - #purpose
The world has fundamentally changed. Globalisation, democratisation of information, the rise of social media and the global financial crisis have forced corporate leaders to reassess the strategic path for their brands and organisations.
The world has fundamentally changed. Globalisation, democratisation of information, the rise of social media and the global financial crisis have forced corporate leaders to reassess the strategic path for their brands and organisations.
10. Integrated
Communication - #integration
The digital age has heralded a polar – and some might argue generational – shift in the way that the communications industries of PR, marketing, and advertising operate.
The digital age has heralded a polar – and some might argue generational – shift in the way that the communications industries of PR, marketing, and advertising operate.
(visit http://www.wpp.com/wpp/marketing/publicrelations/10-global-communication-trends-2014/ for the full article)
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